This school lunch bag from LEGO could quite possibly end the use of plain brown lunch bags once and for all. It’s cool…even irreverent…and I love it.

The LEGO Minifigure Insulated School Lunch Bag is a reusable school lunch bag with a LEGO face in shades printed on one side. It is PVC and Lead free so it is safe for your child. It features an interior silver lining that is easy to wipe clean, an interior pocket that’s perfect for an ice pack, and an exterior pocket for utensils. The bag can be carried by the shoulder strap or you can remove the strap and stash inside a backpack.

At 6.5″ x 9″ x 3″ it’s the perfect size for children.

You can find this school lunch bag at eBags.com for $18.00.